Your full marketing team.
Without the overhead.

Fractional marketing and creative for businesses that need senior-level strategy, design, and execution — without the full-time hire.

Start the conversation See what we do
$8.2K → $79.6K
870%
increase in online sales
within the first year
UX enhancements + campaign optimization

In a world rushing toward automation, the most powerful marketing still starts with a human idea.

We're not anti-AI. We're anti-autopilot. AI is a powerful tool and we use it — but it works for us, not the other way around. Every strategy, every campaign, every creative decision is led by instinct, experience, and judgment.

OLW exists for businesses that want marketing with a brain behind it. We embed in your business, learn it deeply, and build marketing that actually performs.

Strategy through execution, owned.

Most growing businesses have marketing scattered across too many people with no one owning the whole picture. OLW brings strategy, creative, campaigns, and digital together as one connected function.

Strategy & Direction
We figure out what your marketing should be doing — and make sure it actually happens.
Senior marketing thinking applied to your business: what to prioritize, where to focus, how to position, and how to make every initiative connect to a real goal. Not a plan handed over. Ongoing direction and decision-making.
Marketing strategy Positioning & messaging Campaign planning Creative direction Go-to-market planning Roadmaps & priorities
Brand & Creative
Your business looks, sounds, and feels like one coherent brand — everywhere it shows up.
Brand strategy and creative execution handled together. Identity, messaging, campaign creative, and sales materials built on a clear foundation — and kept consistent so nothing looks like it came from a different company.
Brand identity Brand systems Campaign creative Sales materials Content creative Brand consistency
Campaigns & Growth
Strategy turns into actual marketing activity instead of a document nobody acts on.
Campaigns developed, launched, and run — not handed off to a freelancer and forgotten. Launches, email programs, lead-generation initiatives, and ongoing marketing work that compounds over time.
Campaign execution Product & service launches Email programs Lead generation initiatives Sales enablement Campaign iteration
Web & Digital
Your digital presence supports the marketing strategy rather than existing separately from it.
Marketing websites, landing pages, and campaign experiences designed around what the business needs to achieve — not just how it looks. Built to convert, built to evolve with your marketing.
Marketing websites Landing pages Conversion UX Campaign pages Website strategy Ongoing evolution

Real results.

High-End Retail · Asheville, NC

From $8.2K to $79.6K in online sales in one year.

Through a combination of UX enhancements, site optimization, and targeted campaign execution, online revenue grew 870% in 12 months. Every change was strategic, designed to remove friction, build trust, and drive conversion.

* Results reflect work performed prior to OLW. Metrics are accurate and verified.

870%
Revenue Growth
Year 1
Timeline
Holly Aldridge
Holly Aldridge
Founder & Creative Director

I started OLW because I kept seeing the same problem: great businesses stuck with marketing that didn't match their potential. Not for lack of budget or ambition, but because finding someone who could handle strategy and creative and execution, all at once, is genuinely hard.

I'm Holly. Fifteen years of working across enterprise and small business taught me that the best work happens when strategy and creativity aren't separated. I've led campaign creative for multimillion-dollar trade shows, rebuilt marketing programs from scratch, and watched focused UX and campaign work turn $8,200 in online sales into $79,600 in a single year. Currently serving as Creative Director of AI Strategy & Innovation at a global B2B SaaS company, leading the full creative vision for one of the world's largest free aviation expos. OLW is named for the people who matter most to me. The work reflects that.

Why it works.

Most agencies hand you deliverables. OLW embeds in your business, learns it like an insider, and builds marketing that actually performs. Then keeps pushing forward.

"The strategic depth and creative capability of a full marketing function — without the salary, benefits, overhead, or hiring risk."

Strategy-led creative
Everything is built in service of hitting a mark. Pretty and purposeless is not in our vocabulary.
One person who knows the whole picture
Not three vendors who've never talked to each other. Strategy, creative direction, and execution handled together — by someone who understands the whole business.
Enterprise experience, small business heart
I've worked at both scales, and I bring that big-brand thinking to businesses that don't have big-brand budgets.
Human first. AI second.
We use AI as a tool, not a replacement for judgment. Every decision is led by strategy and creative instinct.
Always looking ahead
When we finish a project, we're already thinking about what's next. Restless forward momentum, built in.

What working together looks like.

Intro Call
We talk through your business, your goals, and where marketing has been falling short.
Scope & Proposal
We define what you need — retainer, project, or hybrid — and put together a clear, honest proposal.
We Get to Work
Onboarding is fast. We learn your brand, get embedded, and start delivering. No long ramp-up.
Build & Grow
You get the responsiveness and ownership of an in-house partner — proactive, embedded in the business, and always moving the work forward.

From people who've seen it firsthand.

“

Holly has an exceptional eye for design and her creative vision has consistently elevated our projects and campaigns. She blends creativity with strategic thinking, making her an invaluable asset. She somehow takes my mumbled feedback and creates exactly what we need.

Felicia Vance
Marketing & Communications Manager

Simple pricing, honest scopes.

Retainers are scoped to what you actually need, not padded packages. Every engagement starts with a conversation.

Essential
Focused Support
$3,000
per month
Senior-level creative and marketing execution on a defined scope. Right for businesses that need consistent, high-quality output without full marketing ownership.
Up to 20 hrs/month · $150/hr additional
Growth
Marketing Partner
$4,000
per month
Ongoing fractional marketing partnership. Strategy, direction, creative, and campaign execution — handled together, by one person who knows the whole picture.
Up to 35 hrs/month · $150/hr additional
Embedded
Full Ownership
$6,000
per month
Deeply integrated marketing leadership. I own the strategy, drive the roadmap, and handle execution — without the cost or commitment of a senior in-house hire.
Up to 55 hrs/month · $150/hr additional

Prefer project-based work? We do those too. One-off campaigns, launches, rebrands, and more, scoped and priced per project. Get in touch →

Ready to stop patching it together?

If your marketing has been scattered across too many people and no clear owner, let's talk. One conversation, no pressure, no pitch deck.

Start the conversation

holly@olwagency.co